"It all started with this question: What happened to our creativity after growing up?"
- Yara Kamal, Founder/ CEO
Founded & crowdfunded in 2017 on Kickstarter.
At Scoria we believe that reconnecting with lost creativity enhances our mental and physical well-being. We also believe that creativity must be embraced with kindness. We create products that encourage a youthful mindset such as playfulness, imagination, and story-telling. So, let's rediscover who we were before the world told us who to be. #SparktheChildWithin
I'm Yara, I started Scoria after I became more aware of the indirect society pressure to succeed and fit in a world of systematic physical values. This pressure forced me to be what others wanted me to be and led me into a loophole of depression. One day it hit me, I knew it- Playfulness and my creative artist self has vanished from my life at 18. I knew I needed to get back to the first 18 years of my life. I went on to delving into research of children's thinking and grown-up's ways of thinking and I explored all the ways to reconnect with the behaviour of playfulness, activating imagination, the effort of creative-thinking and the appreciation for story-telling as a grown-up. Within 9 months of connecting with these behaviours, my mental state drastically improved and my health became so much better. Afterwards, I went on to dedicating the rest of my creative work to inspire wellbeing in a different way. I decided to dedicate my life to create a brand that carries pieces & future experiences that can serve as a reminder of a connection to the playful, creative & imaginative qualities we had when we were children.
we do well-being differently.
Scoria is a proud partner of Feeding Children Everywhere, committing to providing children in need nutritious meals with every purchase. With collaborative efforts, we want to end world hunger and make nutritious meals accessible to all. One meal that FCE provides is purely plant based, nutritious and versatile; includes lentils, Himalayan salt, rice and vegetables. FCE is not only an organization that cares about hunger, but also our planet and is conscious about waste. Read here FCE's sustainability projects.
Courtesy of Feeding Children Everywhere